This was a brief set by Landor to create a leading car hire brand which makes car buying obsolete.
I created, 'Strive', a futuristic & technological car hire brand which uses only electric cars with the latest technologies to make your journey fun & personalised. Strive derived from the definition of 'strive' being to be the best version of yourself. The brand is also future-focused and to 'strive' is to aspire.
Strive is divided into two brands, ‘Strive’ & ‘Strive Me’. Strive is a darker, more immersive & interactive car hire experience, with the option for self-driving, aimed at tech enthusiasts. Whereas, Strive Me’ is for the everyday person using futuristic technologies in a more subtle way, with a lighter and brighter colour palette. The Strive Me technologies personalise your journey and adapts to your mood and preferences.
