CONTEXT: Launch and build preference for the brand as a millennial favorite for grills/burgers/Shakes

ACTION: Build association with millennial culture elements – movies, street fashion, pranks and create food preference with pure social formats like snack-able videos, GIFs, boomerangs, cinemagraphs

Client: The Grilll Shack

Team: Aasim Shaikh | Asheena Hafeez | Karan Patel | Isac Thomas

Lakshik Perera | Zubair Ahsan Barkaat