Easy, an app that allows you to contact a taxi and grab a ride within minutes, has a great benefit: they know all their drivers really well. This is because every person that wants to work with them must pass several controls, ranging from background checks to psychological exams.
Based on this, we developed the campaign "We know who is driving you", under the concept: Easy takes care of you. In this campaign we tell, in a super fun way, the real stories of some drivers, including details which show how Easy really knows them.
Based on this, we developed the campaign "We know who is driving you", under the concept: Easy takes care of you. In this campaign we tell, in a super fun way, the real stories of some drivers, including details which show how Easy really knows them.
Travel calm: Easy.
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Easy, la aplicación para contactar taxis tiene un beneficios muy grande: ellos conocen a todos sus choferes. Esto se debe a que cada postulante para trabajar con la aplicación de Easy debe pasar varios controles, que pasan desde exámenes psicológicos hasta certificados de antecedentes.
Basados en ello desarrollamos la campaña Sabemos quien te está llevando, bajo el concepto paraguas de marca Easy te cuida. En esta campaña mostramos de una manera súper divertida las historias realeas de algunos choferes, demostrando así que Easy de verdad los conoce.
Viaja tranquilo: Easy.
Viaja tranquilo: Easy.
MAKING OF
Agency: Robby Ralston - Consultoría Creativa
DGC: Robby Ralston
Creative Director: Jano Cortés
Copywriter: Marco Contreras
Art Directors: John Ruiz, Miguel Zárate
Producer: Giuliana García
DGC: Robby Ralston
Creative Director: Jano Cortés
Copywriter: Marco Contreras
Art Directors: John Ruiz, Miguel Zárate
Producer: Giuliana García
