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    Stand Together. The launch of the new British and Irish Lions shirt for the 2013 Lions tour to Australia. Encouraging British and Irish rugby fan… Read More
    Stand Together. The launch of the new British and Irish Lions shirt for the 2013 Lions tour to Australia. Encouraging British and Irish rugby fans to stand together in support of the Lions. I worked with Simon Learman at More Creative to create the key art and look and feel for the campaign. The launch took place at the New Zealand vs England test at Twickenham in December 2012 where fans were asked to work as a team to grab a brand new Lions shirt from a hanging installation outside the stadium. In addition, by filling in a Lions 'selector card' you stood the chance to win a trip to see the Lions in Australia, win memorabilia and meet the squad. Fans were also asked to make their selections on the Adidas rugby Facebook page. Following the launch, Adidas sold out of the Lions shirts. Read Less
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Adidas Rugby 2013 British & Irish Lions Shirt Launch
Design and Art direction
Stand Together. The launch of the new British and Irish Lions shirt for the 2013 Lions tour to Australia. Encouraging British and Irish rugby fans to stand together in support of the Lions.
 
I worked with Simon Learman at More Creative to create the key art and look and feel for the campaign. The launch took place at the New Zealand vs England test at Twickenham in December 2012 where fans were asked to work as a team to grab a brand new Lions shirt from a hanging installation outside the stadium. In addition, by filling in a Lions 'selector card' you stood the chance to win a trip to see the Lions in Australia, win memorabilia and meet the squad. Fans were also asked to make their selections on the Adidas rugby Facebook page.
 
Following the launch, Adidas sold out of the Lions shirts.
 
 
Twickenham launch event