ALCOHOL MINORS: PARENTS EMPOWERED CAMPAIGN
Agency: R&R Partners
Client: Parents Empowered
Creative Director: Kyle Curtis/Destin Cox
Art Director: Hang Hyun Lee
Designer: Hang Hyun Lee
Client Parents Empowered asked R&R Partners to create the campaign to raise parental awareness about the dangers of underage drinking by once again placing messages on all across the platforms.
ParentsEmpowered.org is a media and education campaign funded by the Utah Legislature and designed to prevent and reduce underage drinking in Utah by providing parents and guardians with information about the harmful effects of alcohol on the developing teen brain, along with proven skills for preventing underage alcohol use.
