The client, came to me with an idea in mind that needed to get materialized.
His project consists of a gastronomic proposal in the form of an italian inspired fast food & food truck chain that seeks to combine the traditional italian flavors and ingredients with fast food. the client wanted a brand that communicate the mixture between the italian tradition and the younger generations, with a twist of the italo-american gangster culture.
Their goals for this year where to launch their first location succesfully and start their regional and national expantion with restaurants and foodtrucks.
This project takes into account everything from the “Naming” exercise to the development of its visual and verbal identity.