Betches Re-Brand & Digital
Betches has become the voice of millennial females—a voice that asks,
“Is vodka a carb”? Having experienced phenomenal growth, Betches needed
a scalable platform with an adept team to maintain their online presence.
With deep thinking and lots of “carbs,” we built a custom web solution and
fresh new visual identity to help the brand reach new heights in 2018.
We redesigned the full brand: Betches.com, Shop Betches, Betch Slapped, The SUP, and Betchelorette. By creating a color scheme for each of the content channels on betches.com—lifestyle, pop culture, video, etc.—we brought a bold and unique visual identity to the site that guides users through the categories and connects similar elements seamlessly. We also defined a bold typography combination that supports the overall brand impact.
SUB BRANDS
One of the key success is the wise usage of punchy
imagery through all the channels.
Check out our new buzzworthy website!
