Betches Re-Brand & Digital
Betches has become the voice of millennial females—a voice that asks,
“Is vodka a carb”? Having experienced phenomenal growth, Betches needed
a scalable platform with an adept team to maintain their online presence.
With deep thinking and lots of “carbs,” we built a custom web solution and
fresh new visual identity to help the brand reach new heights in 2018.
We redesigned the full brand: Betches.com, Shop Betches, Betch Slapped, The SUP, and Betchelorette. By creating a color scheme for each of the content channels on betches.com—lifestyle, pop culture, video, etc.—we brought a bold and unique visual identity to the site that guides users through the categories and connects similar elements seamlessly. We also defined a bold typography combination that supports the overall brand impact.
One of the key success is the wise usage of punchy
imagery through all the channels.