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    Betches has become the voice of millennial females—a voice that asks, “Is vodka a carb”? Having experienced phenomenal growth, Betches needed a s… Read More
    Betches has become the voice of millennial females—a voice that asks, “Is vodka a carb”? Having experienced phenomenal growth, Betches needed a scalable platform with an adept team to maintain their online presence. With deep thinking and lots of “carbs,” we built a custom web solution and fresh new visual identity to help the brand reach new heights in 2018. Read Less
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Betches Re-Brand & Digital

Betches has become the voice of millennial females—a voice that asks, 
“Is vodka a carb”? Having experienced phenomenal growth, Betches needed 
a scalable platform with an adept team to maintain their online presence. 
With deep thinking and lots of “carbs,” we built a custom web solution and 
fresh new visual identity to help the brand reach new heights in 2018.












We redesigned the full brand: Betches.com, Shop Betches, Betch Slapped, The SUP, and Betchelorette. By creating a color scheme for each of the content channels on betches.com—lifestyle, pop culture, video, etc.—we brought a bold and unique visual identity to the site that guides users through the categories and connects similar elements seamlessly. We also defined a bold typography combination that supports the overall brand impact.








SUB BRANDS
















One of the key success is the wise usage of punchy 
imagery through all the channels.








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