paul patzloff's profile

Creative Capabilities Portfolio 1

When WG&L Publications needed to align their high value titles under an umbrella campaign. This series of brand ads created a feel of authority and expertise - just what they needed for their audience. 
I also drove a new subscription promotion driven by a sweepstakes. What? A consumer-styled promotion for the business-to-business crowd. Yes it worked wonders driving attention and new customers to subscribe. 
 
 
 
Why is that 75% of our readers affect 75% of all professional tax strategies? It's called influence.
 
 
What does it take to gain he full attention of today's most prominent tax professionals? It's called influence.
Creative Capabilities Portfolio 1
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Creative Capabilities Portfolio 1

Branding and promotions concept, messaging and advertising campaign for business publications.

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