Pell Artists Website Case Study
Pell Artists Website Case Study


BACKGROUND

Pell Artists is a London based accounting, tax advice and business management company specialised in working with global music artists.

When founder Stephen Pell — tax advisor to Calvin Harris, Deadmau5, Eric Prydz & more — approached us to design their new corporate website, we were presented with an interesting problem to solve. How do we make an accounting and tax advice website not feel boring?
RESEARCH
Competitor research showed us that many accountancy firms use very traditional business color palettes, combined with stock imagery of business people, graphs and charts. Their websites often have cluttered UI’s with lots of written information, and are generally very serious in their look and feel.

CONCEPT
We wanted to use the energy and excitement of live music events — one of the biggest earners for Stephen's clientele — as a visual aid to make Pell Artists stand out amongst competitors and serve as a metaphor for their modern & disruptive approach.

Well considered typography, social proof and leveraging the personal brand of company founder Stephen Pell was our strategy for creating a sense of trust, credibility and professionalism.

NAVIGATION UI
A stripped back slide-in menu is a modern and simple navigation solution that allowed us to design a homepage with very little clutter, a refreshing contrast to the information overload used by competitors.
COLORS & TYPOGRAPHY
We selected a vibrant color palette to represent the energy and excitement of the music industry, and offset this with toned down shades of grey on white for the typography to project professionalism and credibility.

IMAGERY & LAYOUT
We chose to use imagery of live music events to create a sense of excitement and create an instant link to music, we combined this with panoramas of global cities that portray the global nature of the business.
We placed testimonials right below the fold to leverage as social proof and start building trust early in the user journey. We placed an image of Founder Stephen Pell on the homepage to show that there is a real person behind the company, his personal brand is a key part in building the credibility of the Pell Artists brand.


CONTENT
We created a custom blog section to allow Stephen Pell to document his expertise in finance and the music industry and generate organic traffic by creating unique, shareable and searchable content. Each blog article is given a clean page layout to offer the user a clean and easy reading experience.
RESULTS
The Pell Artists website is a great example of a very simple design with careful thought and consideration in every element. Since launching the website the client has seen consistent growth and has been offered a sponsorship and publicity deal from a very high-end global financial firm.


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Pell Artists Website Case Study
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Pell Artists Website Case Study

A simple and elegant custom Wordpress website for music industry accountancy and tax advice company.
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