"Genau" is a German word that means or refers to the "exact". For this same reason is that the concept behind the construction of the brand is based on what Genau means, understanding that the "exact and precise" does not refer to straight lines on a continuous plane, but, to know and understand the pulsations and variants of a humanity increasingly dynamic and erratic. Genau Group is a holding that involves companies related to technological innovation, as well as embraces areas of the world of entertainment and advertising.