Chaco's Buyer's Guide is a twice yearly catalog used by the sales team to present new products to buyers around the world.

I designed and supervised production of the various guides each season. For Autumn & Winter 2019, I implemented & debuted Chaco's new brand design.

The guides are large documents, often reaching well over 100 pages.

Enamel Pins

I concepted and designed these backers to accompany enamel pins for giveaways. I also art directed an illustrator in the design of the pins themselves.

Sell Sheets

These one-pagers are used to introduce limited editions and other special programs. They are released to sales reps in addition to the Buyer's Guide.

Business Card

I redesigned Chaco's business card to bring it in line with the new brand standards.

NYC Lookbook

Traditionally a performance footwear brand, Chaco needed to showcase how its products could fit into the world of fashion.

I designed this lookbook to be distributed at a fashion event in NYC.