Murphy O'Rourke's profileDarren Fairbanks's profile

Tech Month Chicago


Taking technology to the people; building an inclusive identity and marketing campaign. 

Branding, Marketing, Social Media



SUMMARY
Tech Month Chicago serves as a conduit between tech companies and the city’s diverse citizenship. Their focus was to give access to low income communities, diverse schools, special education programs, and veteran support groups. They wanted a more modern and welcoming brand for their 2017 program. Our marketing plan included ad buys, social media campaign, physical props, and incentivized awards. These were paired with over 125 exciting events at over 50 venues during September 2017.





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Tech Month Chicago
Published:

Project Made For

Tech Month Chicago

Designing an inclusive brand identity for a technology focused experiential and social marketing campaign.

Published: