After 10 years of explosive growth with major accounts: Budweiser, Bud Light, Honda, and Yum! Brands (KFC, Pizza Hut) and a host of others, Grip wanted to shake its "beer and cars" image to reach potential new clients who expected a different flavour of thinking. We stripped back the layers of drop shadows and bevels to reveal a bolder, prouder agency. A simpler logo, a CMYK-compatible orange, and more DIY tools (such as notary seals) were recommended, speeding up printing and assembly for pitches and client presentations.
Design and direction by Joel Derksen
3D visualizations by Carolina Veliz