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    In the spring of 2017, our client, Industry West, approached us wanting to update their collection of online dispay ads. They felt their then cur… Read More
    In the spring of 2017, our client, Industry West, approached us wanting to update their collection of online dispay ads. They felt their then current collection of banner ads wasn’t attracting enough attention in online environments. They also wanted to introduce more color into the brand, and in general, refine some of their brand styles into a more consistent experience. Industry West’s target audience is about 75% female, between the ages of 25 to 35, who generally have an eye for design and style. We created several new banner ad sets, focused around a particular product collection or type, and incorporated bright color tints to liven up the brand and make it appear more friendly to e-commerce shoppers. At this time, pastels were trendy, and were popular among prominent female bloggers, who were often Industry West’s customers. We decided to take advantage of the trend, and adapted it for Industry West’s own campaign and branding. Read Less
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