How well do you know the EU?
I WORKED FOR eEuropean Commission
I DID crative concept / game architecture / copywriting
I DID crative concept / game architecture / copywriting
I WORKED WITH latte creative
I developed the creative concept WHAT CAN EU DO? for the European Commission:
an engaging personality test to inform you about what benefits you can get thanks to the European Single Market.
an engaging personality test to inform you about what benefits you can get thanks to the European Single Market.
I imagine a digital activity that involves users/visitors in an original personality test where they are asked to answer 4 questions in every Room, about their lifestyle and personal life. According to their answers, they receive a tip card that suggests a simple action they can do in the immediate future.
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Such specific, funny and engaging action is possible thanks to EU policies and services and to the Single Market. The card also provides the users/visitors with a more technical explanation of how the EU brings benefits to their daily life.
At the end of the game, the user/visitor is asked to take a picture of the tip card and to post it online with the designated hashtag.
At the end of the game, the user/visitor is asked to take a picture of the tip card and to post it online with the designated hashtag.