I WORKED WITH  latte creative ​​​​​​​

I developed the creative concept WHAT CAN EU DO? for the European Commission:
an engaging personality test to inform you about what benefits you can get thanks to the European Single Market.

I imagine a digital activity that involves users/visitors in an original personality test where they are asked to answer 4 questions in every Room, about their lifestyle and personal life. According to their answers, they receive a tip card that suggests a simple action they can do in the immediate future.

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Such specific, funny and engaging action is possible thanks to EU policies and services and to the Single Market. The card also provides the users/visitors with a more technical explanation of how the EU brings benefits to their daily life.
At the end of the game, the user/visitor is asked to take a picture of the tip card and to post it online with the designated hashtag.