Marana Matei is a psychology practice specialized in working with children. While brainstorming on this project, we tried to understand what are the things most people look for in a therapist? Things like balance, trust and support. At the same time, we realized that with medical practices, the most important asset, in terms of branding, is the name itself. This led us to the final form of the logotype which is a monogram of the name Marana Matei.
The graphic elements we added created a visual balance and the sensation of central figure holding the hands of children. The perfect visual symmetry expresses a sense of comfort and trust. The curved lines without any rugged edges or sharp corners were used to further create a sense of familiarity and predictability.