(EN)

We were asked to create a new name and identity for a well known Ophthalmology clinic located in Santa Maria, RS, Brasil. The new brand should be simple, modern and different, when compared to other practices.

Simplicity, white spaces, rhythm and fine lines are the main characteristics of this branding system. For the name, we tried to incorporate the two 'Z' letters from their last name, while also referring to the ophthalmology through the conjugation of the verb Ver in portuguese (to see).