Jay Z “Empire State of Mind” was created to share some of his philosophy. It provides insight into his urban childhood upbringing, life experiences and new challenges that he faced while heading for success. The goal for this project was to bring an Urban Experience with the storytelling. It stimulates the mind and reinforces the idea that your environment does not define who you will become in life. You can become anything you want to become. Success is a “State of Mind”, thinking outside of comfort and perseverance in order to achieve success.