Wellness Festival is the first and most important event of its kind in Romania as it focuses on 5 pillars: fitness, nutrition, technology, personal care and lifestyle. With a line-up featuring world leading yoga teachers, nutrition experts and speakers, the event needed a balanced approach to branding that could be used on various communication materials.
When we started designing the logo we realized that, when put together, the five pillars at the core of the brand have one outcome and that was harmony. After analysing the different ways in which this concept has been portrayed in various cultures we decided to take inspiration from the Adinkra symbol for harmony. A clean, simple and balanced design allowed us to play around with vivid colours. More importantly, it allowed us to give the logo the main part in all communication in order to help build a visually strong brand.