In 2017 it was estimated that 4751 people where sleeping on the streets. This is 15% more than the previous year, and double that of 5 years ago.
Hostile architecture is popping up more and more, literally designing people out of towns and cities, leaving the already vulnerable and uncomfortable with less space to exist. It is pushing the homeless issue out of the public eye.
Humanize is raising awareness of rough sleepers and the struggles they face with the rise of hostile architecture, it is here it bring homelessness back into the public eye, to show that it’s not going to disappear just because you can’t see it.
Humanize
"Humanize is a protest to those who aren't doing enough, whether it's through ignorance or lack of care. Ignorance is not always a bad thing, sometimes it is just a lack of knowledge or understanding. This isn't the kind of protest you're used to seeing. But it's a protest none the less. This isn't a solution to homelessness or to hostile architecture, I don't have that kind of power. But what I do have is the power to design for change. As a designer I have the power to influence people in the best ways, inspire them in the ways other can't and shed light on the issues people face in a way and in an environment which people understand."
Volume I&II
This is a series of 2 magazines explaining what hostile architecture is and how it affects rough sleepers, it gives a description of the logo and meaning behind it. The magazine also explains ‘inhumane’ and the ‘stick it to’ campaign and how to get involved. This is an activist instructional.
An explanation of what hostile architecture is.
Inhumane/stick it to... tells you how to spot hostile architecture and what to do when you find it, whether that is marking it with stickers or with graffiti.
Volume II is a style guide, it explains the logo and logo usage.
The guide explains the typography uses throughout the project and campaign. This project is for public use.
Poster Campaign
This poster series uses irony and juxtaposition to show that people living on the streets are only human. The slogans: "Feel the Luxury", "We put a smile back on your face" and "Live like a King" are all hotel slogans, showing the difference between the two worlds.
Stick it to...
This is a campaign which hints towards ‘stick it to the man’ the purpose of this is to awaken/activate, creating a sense of protest and involvement. It makes you feel a part of something whilst making a difference.
