Ando Agenda 2010, Red Dot, Graphis, European Design
Ando Agenda 2010
TOTAL IDENTITY // Edwin van Praet
Themes for the Ando Agenda 2010 are infinity, rhythm and the creation of time. The circular shapes symbolize the cycle of seasons and of our lives. The calendarium allows you space to create your own week, you can be as flexible with your dates as the images of a kaleidoscope are.
The weekly kaleidoscope pictures in this agenda inspire curiosity and creativethinking, as they invite you to see beauty in everyday objects. As you open the perforated Japanese folds in the agenda, the original item used to makethe kaleidoscope-pattern is revealed. These items are related to specificevents of the year, for example the image of a football in the week of the 2010 FIFA World Cup week. The celebration of the circle is completed on the cover, with a total of 360 kaleidoscope patterns.

2011 German Design Award 2012, Nominated
2010 Red Dot Award: Communication Design, Category Editorial
2010 Graphis New York: Golden Award, Design Annual 2011
2010 European Design Awards: Golden Award, Category Calendar
2010 One Show Design: Merit Award, Category Collateral Design
2010 Kalenderwedstrijd: Award for Best Agenda

Client: Ando bv, The Hague
Project: Agenda 2010
Agency: Total Identity, The Hague

Creative direction: Edwin van Praet
Design: Edwin van Praet, Yu Zhao
Copy: Erik Mastebroek
DTP: Tommy Koolwijk, Paul Monster