STROGO is a unique vintage store based in Moscow. There are lots of exclusive handpicked vintage garments from Europe & Asia. Also, it is a friendly place where artists, designers, stylists, photographers and other creative people often meet each other. STROGO has it's own visual language which helps them to communicate with vintage lovers via Instagram. The visual identity is my graphic interpretation of brand's philosophy: it's a mix of the cleaness and brutality, which are the main features of vintage itself. The identity is based on the info spreadsheets, which the owner fills by herself.