Why do we fall short of 3 million units of blood every year in India? Let's not take the privilege of donating blood for granted!

This video questions the prejudiced society for not allowing the third-sex of the to save life, donate blood.

A joint venture of the transgender modelling agency BOLD and WATConsult join hands to launch a new campaign #WhydDontYou

Conceptualised and executed by the team of 

Vindhya, Anshit & Saptadeep Mondal under the guidance of the entire WAT Consult team.

The campaign alone garnered an impression of above 25 millions on Twitter and more than 1 million on Facebook alone.