YOUR BODY IS MADE FOR GREAT THINGS.
But if you do not make use of its potential, it will deteriorate over time. Just like a stadium that is not being used. The campaign is turning this analogy into motivational ads for INTERSPORT. Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus.
But if you do not make use of its potential, it will deteriorate over time. Just like a stadium that is not being used. The campaign is turning this analogy into motivational ads for INTERSPORT. Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus.
“Your body is a temple. Time for your comeback.”
Lürzer's Archive - Print Ad of the Week
