VINMART HOME PACKAGING
Vinmart Home is a product line of Vincommerce by Vingroup, focusing on household, kitchen and home product. By introducing new packaging, Vinmart Home product aims towards eco-friendly and cheap price with good quality. The main concept of Vinmart Home new packaging is "stay natural and friendly" which is visualised through nature elements such as flowers, leaves and fruits. By incorporating golden typography, the packagings help the product to stand out as simple but impressive and premium products among competitors'
POSM Adaptations
TAM CAM STORY
A video is made to support the launch of new products, under Tam Cam tale theme. The video is released both online (Facebook, Youtube) and offline (Vinmart stores)
Read the full campaign with video here:
Personnel
Art Director: Chon Nguyen - Mintfunk (Phuong Tran)
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