The Background
LINXIZE is a software consultancy, and specializes in area of ERP software development and data analysis using latest web technologies. The list of esteemed customers includes high ranking business schools and Universities, civil construction companies, various state health services corporations and environment impact assessment groups in India and abroad.
Logo
Lots of users were already familiar with the Iterable brand, so my goal was
to keep it as close to the users and customers look and feel yet make an evolutionary refresh.I started iterating on the logo update first thing. I did a couple of experiments with the logo elements such as angle of the elements, corner roundness,
and other small details.
to keep it as close to the users and customers look and feel yet make an evolutionary refresh.I started iterating on the logo update first thing. I did a couple of experiments with the logo elements such as angle of the elements, corner roundness,
and other small details.
Primary Colors
The original Iterate logo had a few gradients and different shades of Blue and green that I wanted to save (with small adjustments). I have prepared a color palette to help interface design maintain consistency across all of the brand items, including the website.
Gradients
Considering the current trends in user interface design, I discussed which tones could work well for UI elements such as buttons, etc. and added two gradients to the brand guide.
Thank You
