There’s an up-and-coming generation of players who understand that they can’t think like everybody else or train like everybody else if they don’t want to BE like everybody else. That’s because of one guy who has reconfigured the entire system of Basketball: Stephen Curry.

From his unexpected angles of attack to the impossible range to the unorthodox training methods to his leadership role in the Tech space, Stephen is wired different. With the release of the Curry 5—a Low that supports the game’s most imaginative player—that new generation NOW has another innovative instrument to help THEM change the game. 
LAUNCH TEASER VIDEO
KEYNOTE VIDEO
TECH VIDEO
CHAMPIONSHIP WIN VIDEO
CURRY 5 GLOBAL CAMPAIGN
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CURRY 5 GLOBAL CAMPAIGN

Global Campaign For Under Armour & Stephen Curry's 5th Signature Shoe There’s an up-and-coming generation of players who understand that they ca Read more
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