Client: Singapore Tourism Board
Brief: Create a campaign to promote the Singapore Food Festival in 2017.
Singapore Food Festival (SFF) is an annual food festival that showcases Singapore’s diverse food culture through islandwide events. Through these events, visitors get to discover more about Singapore.
Campaign Idea: Savour Singapore in Every Bite.
Tingkat, the colloquial name for a tiffin carrier, is synonymous with Singapore and its rich food culture. Each tier is usually packed with a different dish. When all the tiers come together, they form a full meal.
Similarly, we wanted to show how the four major facets of Singapore come together to tell one Singapore story – and how visitors can experience that story through food.
Using the concept of “Savour Singapore in every bite”, we got four local artists to illustrate the Singapore story on a tiffin carrier – creating TingkART.
Copywriter: Joanna Ortega
Art Director: Khoi Phan
Art Director: Khoi Phan
