Innovation and technology for schools and companies
The proposed new brand image redefines the identity starting from a new monogram which inspire technology and innovation. The company is projected to the future and this visual identity reflects this perspective providing information, education and technical assistance within the technology sector.
Dynamic shapes
The logo is a monogram created starting from the letters "Z" and "V". The negative space formed by the "V" forms the area where the "Z" is appearing. The look is bold and clear but at the same time dynamic and trhee-dimentional due to the different gradation of color and the triangles formed within the main shape. These triangles oriented to the top represents the leaning to quality, future and growth.
Colors
The selected 3 colors are inspired from the previous logo, and they are connected to technology, trust and safety. The lighter version of the blue has been included to help achieve the sense of movement and dynamism already obtained by the geometric shapes.
Corporate branding
The colors and the triangular elements are a strong foundation for the corporate branding. The elementary shape of the mark is easily adaptable as unit for textures and repetitive patterns or as graphic decoration for backgrounds used for social network pages or desktops and laptops.
