As part of a new fase for Atte Group, HSL arises as one of the brands to strengthen the Group and deliver solutions on the technology and consultancy level. Concepts as objectivity, traditionalism and technology are the key essence for HSL. These values are attached to the company's mojo and transmitted to the brand.
HSL is a brand emerged from a family tradition and so, it was very important that the design should keep the simplicity and at the same time be sofisticated. We kept in the design, the brand's acronym in a type of modern blazon. Designed out of a circular draw, the symbol brings moviment and continuity into its traces. We put together the brand's name into a perfect fit in order to create an identity.
Client: Atte Group
Role: Concept; Design; Creative Direction