Disclaimer: I do not claim ownership of the Fujitsu logo used in this concept. Copyrights and/or trademarks used belong to their respective owners and are not being sold.
inspired by the TVC created for the Fujitsu brand, I created 5 GIFS as a small case study that explored the TVC's concept" Εν θερμώ σκέφτεσαι λάθος" translated as "When you heat up, you are thinking the wrong way".
You can watch the Smoke film here.
Agency: McCann Athens © 2017
Client: Fujitsu
Client: Fujitsu
Credits:
Creative Direction: Eleftheria Petropoulou / Yota Mazioti
Copywriting: Yota Mazioti
Design - Art Direction: Maria Kozari Mela / Sonia Haritidi