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AIGA Eye on Design Conference

AIGA Eye on Design Conference

Conference Design and identity for one
of Graphic Design’s biggest blogs.

Identity, design, and art direction for AIGA Eye on Design’s 2017 Conference focused on the “unConference,” hosted in Minneapolis, Minnesota. Wade Jeffree and Leta Sobierajski created a modular system that could be used throughout signage, animation, print, and social media to create a branded experience that could resonate with those who attended. Included in that experience was a 12” wide eyeball, the heroic symbol of the brand.

This branding was created to coincide with the branding that we created in 2014 for the renound blog and design writing platform, AIGA Eye on Design.

Client: AIGA Eye on Design 
Category: Brand Identity
Year: 2017 

Graphic Design and Art Direction: Wade Jeffree and Leta Sobierajski 
Director: Michael Tyburski 
AIGA Eye on Design Editor in Chief: Perrin Drumm
Eye Models: Wade Jeffree, Des Maher, Emma Wiseman 
Props: Wade Jeffree and Leta Sobierajski

AIGA Eye on Design Conference
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Multiple Owners
Leta Sobierajski