The Task
Email newsletters are major revenue and activity drivers for busuu.com. 
This was a short 50 min task to design a character and layout for a Halloween newsletter.
 
Big Idea
Busuu trees are a key visual element on the website. They are heavily stylised, and use simple geometric shapes. I think this would be a key driver for all visualisations going forward to present scenarios and key messages in a familiar strong tree-rich atmosphere that is Busuu.
 
For this campaign I wanted to build on the simple geometric forms and introduce spindly, sweeping halloween trees. All characters used throughout the Busuu site also adhere to a very simple geometric style. The zombie character featured in this campaign builds on this principal with a layer of shadow and light. This treatment / direction could be re-produced en-masse to bring life to content and tell stories with humour.