The latest IKEA campaign celebrates the bedroom – the most personal room in the home. This space, full of potential for expression and enjoyment, often lacks the personality it deserves. In fact, research has shown that only half of us are actually satisfied with the comfort, style and amount of rest we get from our beds and bedding. That is not a positive figure, considering we spend about a third of our lives in bed. The new campaign highlights this great area of potential, inspiring people to go ahead and make room for more personality.