Collecticity is the first crowdfunding platform dedicated to public services in Europe. Territorial agents can call for donations and make loans by directly soliciting the target community.
For the release of this new tool, the online voting platform, MAJ Digital created a digital presentation to promote the usefulness and importance of interviewing investors before the launch of the project, so that their needs could be optimally met.
Collecticity is a solidarity project, bringing people together for benevolent purposes. It encourages the creation of a better world, based on community and humanity. So we created a naive universe that's simple and free, with a friendly and family-oriented side. We wanted to highlight the colour green, which is the main colour of the Collecticity chart, and recall nature and the environment, combining outlines and flat areas of joyful colours, which illustrates a city where life is good.
The characters have a proud and confident posture to represent commitment and trust. Everyone can identify with them, thanks to their simplicity and lack of detail.