A re-branding project I completed for a locally owned pizza shop in Erie, PA. The first image shows the shop's original signage and branding; following is their new logo and signage. The owner wanted to keep the shop's classic pizza shop feel - my goal was to respect his wishes while modernizing the logo with an updated script font and an updated mascot (the "pizza guy"). I chose to crop the pizza guy for the signage in order to make him more visible and relevant to the brand. Included in the re-branding are business cards, a new take-away menu, coupon fliers, and reserved signs for the restaurant.