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    A coffee table book
Phase 1:

My concept started with choosing my subject. I decided to use Marius de Wet, a funny, weird friend of ours as my subject. He is a fascinating person, that re-tells unbelievable funny stories with such exaggeration and detail which makes him the perfect candidate for this book. His crude ways of describing people, places and situations makes him satirical, but his humour balances on a fine line, between rude and funny.

I developed my basic concept of the book around the satirical words with which he describes people or places. I tried to think of a theme for the book that would suit his weird personality, and discovered photographs of him in the seventies. These photographs captured the essence of him, portraying a young, strong bodybuilder in a speedo on the beach, with a massive moustache and big blow waved hair. 

Stylistic approach:

The general stylistic approach is that of the seventies. Through editing the photographs Marius supplied, I created threshold/-traced images consisting of three or more colours.  The patterns were part of the visual narrative, illustrating a unique story within each pattern. 
Book specifications:
Marius has a huge eccentric personality. Therefore, I decided to make his book quite large. The book size is 30cm by 30cm. I decided on a square book, because Marius himself is a Short Square. I decided to use Fedrigoni Splendorgel 160gsm ,that will ensure that my paper does not shine through.  
Chapter outline:

I decided to create a satirical storybook. A book filled with stories of Marius life. The stories progressed with time, therefore starting with his childhood in chapter one. 

Chapter 1- highlights all the naughty things he did as a child. 

Chapter 2 -focuses on his obscene young army days, retelling stories of the army. 

Chapter 3 -is based on his bodybuilding days, and his marriages. In this chapter, he retells the stories from both these periods in his life. 

Chapter 4 highlights the road he followed when he became a millionaire, and then lost everything. The last chapter retells stories of him and his current wife.

Colour palette:
Research showed that patterns were a unique element of the seventies, and therefore I decided to create a pattern for each part of his lifetime (each chapter).  Each pattern was uniquely about Marius de Wet. The patterns were filled with specific objects and photographs of his life, combined with its own colour palette.  
Chapter 1: 
His childhood days, and therefore I used a youthful palette of greens. 
Typical seventies bicycle as reference to his childhood days, combined with a
Colgate shampoo bottle. This Colgate shampoo bottle is part of a unique story
of Marius’ childhood. 
Chapter 2: 
Reflection of young and naughty. I used an orange, yellow and red palette to emphasize the rough and dangers of being young and reckless.