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    On Facebook, a platform that has become inundated with advertising, users have become accustomed to scrolling straight past brand messages. To pr… Read More
    On Facebook, a platform that has become inundated with advertising, users have become accustomed to scrolling straight past brand messages. To promote Black, a brand new entertainment platform, we needed a different approach. We created video ads that mimicked the boring timeline feed of the Facebook app, resulting in a full-screen vertical video of a fake interface which we destroyed when users were least expecting it. This caught their attention long enough to deliver our message: Get Black. Read Less
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On Facebook, a platform that has become inundated with advertising, users have become accustomed to scrolling straight past brand messages. To promote Black, a brand new entertainment platform, we needed a different approach. We created video ads that mimicked the boring timeline feed of the Facebook app, resulting in a full-screen vertical video of a fake interface which we destroyed when users were least expecting it. This caught their attention long enough to deliver our message: Get Black.
AWARDS

GOLD   •   Innovative Solutions   •   Assegai Awards 2018
Credits

Client: Black
Agency: Joe Public Connect
Creative Direction: Daryn Drake
Concept & Ideation: André Lopion, Jared Milne
Production Company: Velocity Films
Director: Adrian De Sa Garces
Animation: Punch Club Studios
Sound Design: Sergio Da Cruz