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    About

    As part of the launch campaign for Black, a new streaming entertainment service, we advertised it on a platform where people are quick to hover o… Read More
    As part of the launch campaign for Black, a new streaming entertainment service, we advertised it on a platform where people are quick to hover over the skip button: YouTube. Most brands shorten their ads, hoping to squeeze the pertinent information into the first 5 seconds. We did the opposite and created four, 10-minute-long Pre-Roll ads of the most boring content we could think of, using characters that personified the monotonous state of local entertainment. Read Less
    Published:
As part of the launch campaign for Black, a new streaming entertainment service, we advertised it on a platform where people are quick to hover over the skip button: YouTube. Most brands shorten their ads, hoping to squeeze the pertinent information into the first 5 seconds. We did the opposite and created four, 10-minute-long Pre-Roll ads of the most boring content we could think of, using characters that personified the monotonous state of local entertainment.


Credits

Client: Black
Agency: Connect Joe Public
Creative Direction: Daryn Drake
Concept & Ideation: André Lopion, Jared Milne
Production Company: Velocity Films
Director: Adrian De Sa Garces
Sound Design: Sergio Da Cruz