C A S E   S T U D Y
 
B A C K G R O U N D

As part of the launch campaign for Black, a new streaming entertainment service, we advertised it on a platform where people are quick to hover over the skip button: YouTube. Most brands shorten their ads, hoping to squeeze the pertinent information into the first 5 seconds. We did the opposite and created four, 10-minute-long Pre-Roll ads of the most boring content we could think of, using characters that personified the monotonous state of local entertainment.


A W A R D S
2018

GOLD Innovative Solutions  Assegai Awards


C R E D I T S

Client: Black
Agency: Joe Public Connect
Creative Direction: Daryn Drake
Concept & Ideation: André Lopion, Jared Milne
Production Company: Velocity Films
Director: Adrian De Sa Garces
Sound Design: Sergio Da Cruz
Boring Pre-Roll Ads
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103
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Published:

Boring Pre-Roll Ads

As part of the launch campaign for Black, a new streaming entertainment service, we advertised it on a platform where people are quick to hover o Read More
7
103
0
Published:

Creative Fields