Over the spring 2018 season, we put out the call for people to live their best #UGGlife – living life to the full, making memories along the way and doing it with style. To get the message out, we created a social influencer campaign that featured 10 influencers who best evoked the #UGGlife attitude. We tasked them with creating social content that brought this message to life, with their energy and ideas shining through across the campaign – and wearing a pair of UGG shoes along the way.
Strategy Director Daniel Deeks-Osburn
Associate Creative Director Lara Groves
Creative Lead Melissa McWhirter
Community Manager Lily Aey
Account Director Lauren McGregor
Account manager Patricia Cascales García
Project Manager Mimi Kilpatrick