Increasing number of supermarkets has led to the ruthless competition that was never fiercer than it's now. Companies and chains use different kind of marketing strategies, making sales process a complete science. At certain level, customers share same buying behaviors and follow same buying patterns. Based on the study of these behaviors and patterns, new theories are being developed and implemented across super and hypermarkets. Point of Sale (POS) merchandising is marketing strategy of selling goods through different forms of displays and visuals. According to a research, 70% of buying decisions are never made until shopping. And on this process of buying goods visual communication forms 80% of human perception, hearing forms 10% and other senses such as touch and smell form rest of 10%. It means visual effect of goods being presented for sale in commercial shelveings is crucial to sales process.