The Coachella Festival is millenial Mecca for music and summer fashion trends, so naturally, it was the perfect backdrop to introduce the UGG s/s 2018 collection. We invited a select group of 10 influencers to join us at the festival, armed with a brief to capture every step of their journey, from take-off to that final ride on the ferris wheel – and placing the collection at the heart of the adventure. Tied together using #UGGlife, we created social content that achieved a reach of one million in three days, and made fluffy sandals a trending must-have for the festival season.
Credits

Associate Creative Director Lara Groves
Strategy Director Daniel Deeks-Osburn
​​​​​​​Creative Lead Melissa McWhirter
Community Manager Lily Aey
Account Director Lauren McGregor
Account manager Patricia Cascales García
Project Manager Mimi Kilpatrick
Midweight Designer Andres Clerc
PR Laura Gaponenko​​​​​​​


Influencers

@oliviabynature
@rossio_style
@shewearsfashion
@juliahlm
@wunder.land
@allonsrider
@x_carms
@ninasuess
@larevuedelila
@amysturgis
@asos_lotte
@asos_barbara


Ugg x Coachella
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Ugg x Coachella

Ugg x Coachella influencer campaign and photography
8
233
0
Published: