Logo for the new line of hair smoothing system called "Inception." Poorly named, however, the client described it as being the "start of a new technology in hair care"
Client
Boca Cosmetics
Art Direction
Version-X Design
Objective
To capture the new line of professional hair straightening’s approach of “science inspired by nature” and unique use of apple stem cell technology.
Concept
This project was completed during my internship at Version-X. The client wanted a clean and sophisticated look as their approach to launch their new line. They also required that the logo and identity had an apple in it, as that is the "secret ingredient." The trick was to try and honor the clients wishes without making the logo look too much like the iconic "Apple" logo. In order to do that and honor the direction of a clean, modern look we deconstructed the shape of the apple and told a little story in the imagery of how "Olez Inception" uses the technology in apple stem cells.
