Vision Experience - See Better, Live Better - is a project created by Johnson & Johnson VISION to promote eye health and provide free eye checks. It's a fully equiped pop-up ophthalmologic clinic that travels all over Brazil in universities and companies, with the purpose of making medical appointments fast and simple, without barriers.
The project also aims to offer ACUVUE brand contact lenses fitting. However, the disclosure of the product in the event is not allowed by the Brazilian ophthalmic council.
Therefore, the design of the event brings elements of the ACUVUE visual identity, without mentioning the brand. It demonstrates the freedom and quality of life that the use of contact lenses can provide for users.
