Product: Social Quiz Platform

Roles: Design, Usability Testing

Organization: Emberex

Type: Startup

Led the design efforts for a responsive social quiz application that allowed users to create quizzes and share them with their friends. Developed a brand identity and brand strategy for the startup. Performed usability testing and AB testing to optimize user experience. Utilized metrics and analytics to optimize and prioritize features and design. Created t-shirts, stickers, and other cool stuff to promote the brand.

Bloxi is the only social content experience that lets people play and create personalized quizzes, for curious individuals and undiscovered gurus, wherever the internet can be accessed, who want to show-off what they know, in a generation of decreasing face-to-face communication.

Inspire Curiosity