Sky Sports Rebrand

I had the privilege of leading the first major rebrand of Sky Sports in over 10 years.

The brief was to re-package Sky Sports into genre dedicated channels, that were both economically and visually more attractive to the consumer. We established a new TOV and brand position, to be the 'Greatest Storyteller', celebrating the highs, lows, wins, losses, pain and pay-offs in the sporting world.

The graphic mechanic designed was elegant and versatile, using a two sided graphic template which animated together to bring the viewer the whole story.

The superstars of sport were celebrated as heroes, and photograph in a dramatic and graphic style, to reflect their personalities and characters. Through B2B association both the network and the stars benefited from the partnership.