VIQUEL
Paris - France
Challenge:
Since 1949, VIQUEL has been creating school and grading items,
licensed ranges and leather goods. Always a pioneer in its field, the brand now wishes to renovate its identity codes.
licensed ranges and leather goods. Always a pioneer in its field, the brand now wishes to renovate its identity codes.
Solution: A star that symbolizes modern energy
This sign is rich in possible meaning. It is first made up of a "V" arrangement, which can be read as a reminder of the V of VIQUEL or as open workbooks. It is also close to the modern star which is equivalent to the # of computer and telephone worlds. This star expresses more generally the appearance of energy or lively, contemporary ideas.
Result:
A strong consumer impact and increase in awareness.
A strong consumer impact and increase in awareness.
Scope of work
Strategic Recommendation
Art Direction - Corporate identity design - Concept Development
Art Direction - Corporate identity design - Concept Development
