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    Official licensee for the U.S. Army for lifestyle apparel.
Creative executions for Army Brand, an official licensee for the U.S. Army for lifestyle apparel, consisting of various sub-brand identities (created from the original marks) showcasing a few of the selected collateral items such as apparel tags and trim, retail display hardware and signage, photography, and various creative communication materials.
Press kit for the Army Brand launch, utilizing artillery cannisters to hold the look books and t-shirts, tied in craft paper and yarn, stamped and sealed with personalized seals.